Top stories is a carousel that shows up in SERPs for queries about newsworthy events. Google’s technology analyzes news across the web to identify what topics are gaining momentum, and then algorithms select which specific content will show up for a search, based primarily on what publishers are writing about and how prominent those articles are.
In some circles, we use the terms hard news and soft news to refer to different types of journalism — such as, for example, a meticulously reported investigative piece uncovering corruption in a multi-billion dollar sports league versus a story about celebrity bail funds. But such a categorization schema is simplistic and does a disservice to many genres of journalism.
Creating a well-structured, user-friendly site with clear navigation and quality content is the best way to optimize your content for the Top Stories carousel. WordLift can help you do just that, boosting your organic traffic.
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